Content has been on the rise for years and it's not going anywhere. It's the beating heart of your inbound marketing strategy, allowing you to grow an audience.

However, most companies are still focussing mostly on their promotional materials instead of sharing knowledge and answers that their online prospects are looking for.

The main challenge is to set up a solid process and to maintain a regular production of content.

So, for the content strategy you can expect:

  • Develop of content calendar

  • Content development process set up

  • Content production implementation

  • SME identification in your company

More concretely, you'll also be provided with formats for the different types of content like:

  • Blogs

  • Colleagues stories

  • Whitepapers

  • Case studies